The PR Essentials Toolkit
Your D.I.Y. Starter Kit for Securing Media Features & Influencer Mentions
Feel stuck when it comes to getting visibility?
PR shouldn’t be a mystery...and it doesn’t have to be!
You know your product is amazing, but no one outside your circle knows it yet. You’re posting on social and building something great, but when it’s time to pitch yourself to editors, influencers, or podcasts, you freeze. You don’t know where to start, and you’re too busy running your business to figure it all out from scratch.
This toolkit gives you the expert guidance, training, and plug-and-play tools you need to start pitching confidently — even if you’ve never done PR before.
FOR EARLY-STAGE FOUNDERS READY TO GET VISIBLE
Take Control of Your Brand’s Visibility — On Your Own Timeline
The PR Essentials Toolkit is perfect for founders who want to DIY their PR without the overwhelm of trying to piece it together alone. If you’re ready to get featured, build credibility, and learn how to pitch yourself professionally without hiring an agency, this is your step-by-step starting point.
This is for you if you....
Want to learn how PR actually works for small brands
Are tired of guessing how other brands get featured
Need plug-and-play templates to pitch yourself professionally
Crave a simple, structured system you can follow on your own
Want to build your confidence to pitch to media or influencers
Aren’t ready to hire an agency but want to start getting visibility now
ABOUT ME
Hi, I'm Trisney!
Like "Disney" with a "T-R"
After several years working in fast-paced agencies executing campaigns for 45+ lifestyle brands, I noticed that the companies who thrive aren’t just selling products — they have a story and a founder who shows up.
Now, I'm a PR strategist & visibility coach helping creative, ambitious female founders become the face of their brand!
With a boutique, personalized approach to media & influencer publicity, I'll help you refine your messaging, develop professional assets, and craft an intentional outreach strategy so you can pitch both what you sell AND who you are with clarity and confidence!
CURIOUS ABOUT MY PAST WORK?
the PR Essentials Toolkit
YOUR ALL-IN-ONE PR STARTER SYSTEM.
What's Inside?
A Comprehensive PDF Guide with 18 Mini Chapters: Learn how to secure free media & influencer publicity, build targeted lists, pitch effectively, measure PR wins, leverage secured coverage, and confidently boost your product visibility and thought leadership.
20+ Plug-and-Play PR Templates: Ready-to-use media & influencer pitches, a press release, media kit, contact lists, opportunities dashboard, coverage tracker, and other templates to save time and help you confidently show up in your PR efforts.
3 Planning Worksheets: Map out your PR strategy and campaigns, organize your outreach, and thoroughly prepare for media interviews with these pages of planning materials intentionally designed to keep your pitching process clear and consistent.
Seasonal PR Calendar: Know exactly when to pitch timely stories with a year-round calendar aligned with seasonal and niche opportunities, including everything from national holiday observances to quirky awareness days you probably didn't know existed.
Niche Media Outlets Cheat Sheet: A curated list of targeted media outlets for women's lifestyle brands to help you find and pitch the right contacts with ease. Verticals include: business, beauty, wellness, entertainment, food, parenting, outdoors, tech, and more.
PR Glossary: Clear, jargon-free definitions of PR terms to help you understand industry language, confidently communicate with editors and influencers, and navigate your outreach, reporting, and campaign planning without any second-guessing.
Investment: $97
You'll walk away with...
The PR Essentials Toolkit
YOUR ALL-IN-ONE PR STARTER SYSTEM.
Clarity on how PR works and what editors & influencers really want
Ready-to-use templates to pitch yourself professionally
Confidence to secure visibility for your products and expertise
A repeatable system you can use for future campaigns
Frequently Asked Questions
STILL WONDERING IF THE PR ESSENTIALS TOOLKIT IS RIGHT FOR YOU?
Is this right for me if I've never done PR before?
Yes! This toolkit was designed for beginners. No media connections or experience required.
What if I want more support or feedback?
This is a self-paced, on-your-own resource. If you'd like personalized guidance and custom strategy, consider booking a PR Power Week for more hands-on support. You'll already have a head start!
How soon will I get access?
Instantly! You'll receive your toolkit for immediate download after purchase and can start implementing today.
What if I'm not quite ready to invest?
No problem! If you’re just starting out and want a quick win, grab my FREE Beginner’s Guide to Media & Influencer Pitching. It includes outreach checklists, pitch templates, and tips to help you take your first steps — no strings attached. When you’re ready for a deeper dive with more structure and strategy, the PR Essentials Toolkit will be here for you!
Ready to Pitch Your Brand — Without the Guesswork?
TAKE CONTROL OF YOUR VISIBILITY AND START PITCHING CONFIDENTLY TODAY.
